LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content providers h